Vodafone today announced it is linking up with Sky Television to provide a new cellphone service, Sky Mobile TV.
From early next year Vodafone customers with 3G handsets will be able to watch Sky television channels via their phone.
Subscriptions will cost $2.50 per week and will includea made-for-mobile news channel, plus sport and documentary programmes.
Some channels will be broadcast as live and others will be edited for mobile.
Sky TV head John Fellet said "Our strategy is to offer content to customers anytime, anywhere so that they can watch what they want, when they want to. SKY Mobile TV enables people to keep up with the latest news, sport and entertainment wherever they are."
* Vodafone purchased BellSouth in 1998 with 138,000 customers.
* It introduced texting to the New Zealand market for the first time.
* It now has about 2.1 million mobile customers and a market share of 55 per cent.
* It launched its 3G network in August 2005, which offers video telephony, music downloads and TV downloads.
