NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Entertainment

Siobhan Keogh: How I learned to love DLC

Herald online
31 Mar, 2015 02:15 AM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

A scene from the game Dragon Age: Inquisition.

A scene from the game Dragon Age: Inquisition.

Opinion by
Game blogger Siobhan Keogh takes on the controversial topic of DLC...

I have a confession to make: I like DLC.

DLC, or downloadable content, has drawn the ire of gamers since its inception.

Essentially, DLC is additional content that's not in the base game. There are legitimate reasons DLC might not be in the base game - if time ran out before it could be implemented, for example - but the primary reason that developers and publishers release DLC is to make extra money off of an already successful release.

This has been happening since ages ago - before downloadable content was actually downloadable (it was called an 'expansion pack' then, a phrase which now means 'really small DLC').

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

A lot of people feel that all DLC should be built into the main game, or released for free. In some cases, DLC is free. But, strangely, I actually like that the DLC isn't in the main game, as long as it's reasonably priced and not some half-baked cash grab.

Take Dragon Age: Inquisition. Last week, surprise DLC was announced for it which came out the following day - long after most people who bought it on day one had finished playing the game. Inquisition was my game of the year for 2014, and as such this surprise was a pleasant one. To me it's a win-win-win - I get to play more of a game that I loved, EA keeps up its marketing of the Dragon Age brand while developers inevitably start working on the next game in the series, and the business makes more money.

That said, I haven't actually played it yet - it could still be terrible.

But the strategy behind Inquisition's release is what I'd describe as 'ethical DLC'. And if there's ethical DLC, there is most certainly unethical DLC. Like when paid DLC is released at the same time as the base game is released.

I mean, come on - if the content is ready at release, you're kind of just being a jerk if you don't give it to players for free. To outsiders, it looks as if you developed that DLC as part of the base game and then removed it deliberately to make more money. I have a few expletives that could describe my feelings on that.

The other type of shady, annoying DLC is the kind that gives you multiplayer bonuses that make you stronger than the people you're playing against. Everyone else has to do the hard yards - work their way up, gradually unlocking stronger weapons and abilities, but if you've bought the DLC you can just barge in on day one and immediately overpower everyone else. But I guess the publisher figures, hey, if people who get frustrated with losing to people who paid more, they can always buy the DLC, right?

Discover more

Opinion

Siobhan Keogh: Five best moments from 20 years of Playstation

10 Dec 06:30 PM
Opinion

Siobhan Keogh: Most anticipated games of 2015

15 Jan 09:00 PM
Entertainment

Gaming gadgets to get your hands on this year

29 Jan 06:00 PM
Opinion

Finding romance in video games

05 Feb 01:00 AM

Fortunately, New Zealand hasn't had much exposure to the worst type of DLC of all - the kind of DLC that you only get if you buy from a particular store.

In the U.S., there are games that come with DLC at launch if you buy from GameStop. If you buy from elsewhere - say, online over Steam, or another game shop - you don't get that DLC. Ever. In fact, you might get different DLC from a different store, so to get all of it, you have to buy two copies of the game. Usually it's just a handful of not-too-significant things, and doesn't have an impact on the story, but I'm pretty sure it's still straight-up evil.

Advertisement
Advertise with NZME.

Of course, the Pokemon series has always used this tactic by releasing two games that are essentially the same but with different Pokemon to catch. But at least Pokemon can use the excuse that it adds an extra layer of challenge, and you're supposed to trade with friends.

Fortunately, most DLC seems to be relatively sensible. If you're ethical about it and make really great extra content, you can give people warm, happy feelings all over again and foster the goodwill of the people while keeping your brand close to its heart.

But I do wonder how many times Battlefield fans have to get stung before they give up and move onto a franchise that doesn't treat them like walking wallets.

* What are your thoughts on DLC? Post your comments below.</strong>

Save

    Share this article

Latest from Entertainment

Entertainment

Watch: Behind the scenes at this year's Smokefreerockquest and Showquest

18 Jun 06:00 AM
Entertainment

Smokefreerockquest Regional Finals - Wellington

Entertainment

Smokefreerockquest Regional Finals - Manawatū

Sponsored: Embrace the senses

sponsored
Advertisement
Advertise with NZME.

Latest from Entertainment

Watch: Behind the scenes at this year's Smokefreerockquest and Showquest

Watch: Behind the scenes at this year's Smokefreerockquest and Showquest

18 Jun 06:00 AM

See performances from talented up-and-coming musicians around the country.

Smokefreerockquest Regional Finals - Wellington

Smokefreerockquest Regional Finals - Wellington

Smokefreerockquest Regional Finals - Taranaki

Smokefreerockquest Regional Finals - Taranaki

Smokefreerockquest Regional Finals - Manawatū

Smokefreerockquest Regional Finals - Manawatū

Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP