NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Entertainment

Siena Yates: Like the Spice Girls, Captain Marvel redefines 'girl power'

Siena Yates
By Siena Yates
NZ Herald·
7 Mar, 2019 08:00 PM5 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Brie Larson as Captain Marvel. Photo / Marvel Studios

Brie Larson as Captain Marvel. Photo / Marvel Studios

COMMENT: It's 1998 and I am wearing a crop top and striped track pants, carrying a Spice Girls-branded lollipop bucket as a purse and high-kicking my way down the street, pulling peace signs and yelling "girl power!"

I have tattoos drawn clumsily in black Vivid on my arms, designed to look as close as it possibly can to Sporty Spice's actual ink. My Spice Girls cassette tape is tucked firmly in my bag and I know all the lyrics to every sexually suggestive song I'm too young to understand.

This was my childhood. This was - remarkably - my understanding of feminism, a woman's place in the world, and the possibilities before us.

As I watched the Spice Girls stomp around in giant platforms bossing around the boys, they were the embodiment of what I understood feminism to be at the time.

I thought that was the era of Girl Power. I understand now how limited I was - especially in the era of Captain Marvel.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

The film came out yesterday, just in time for International Women's Day today, and there truly couldn't be a better time for it because we've never seen a hero quite like this one, especially not one who happens to be a woman.

Set firmly in the 90s - my original era of Girl Power - it follows Captain Marvel aka Carol Danvers (played by Brie Larson) as she tries to uncover the mysteries of her past and help put an end to a long-running war between her people, the Kree and their enemies, the Skrulls.

At face value, it's just another action-packed, Marvel space-adventure. But underneath, it's a very human tale.

While Captain Marvel is indeed a woman, this isn't a feminist movie so much as it is humanist. What it does perfectly is take attributes previously assigned by gender, and just made them human, in a realm where planets are identified by numbers and a pager has a range of "three or four galaxies", reminding us that ultimately, we're not that different.

It's not just that she does things like race go-karts and fly fighter planes, it's that she does them without questioning whether she can or should, without making a big deal out of any of it. She has the cocky, flippant sense of humour usually only afforded to the Iron Men and Star Lords of the world, and for the first time ever, she's a hero who actually embraces and enjoys her powers.

Discover more

Entertainment

Siena Yates: Why I'm not that sad about Stan Lee's passing

15 Nov 08:00 PM
Entertainment

Is laughter and weed enough to save Three TV?

29 Nov 08:00 PM
Entertainment

The best show of 2018 you didn't know existed

13 Dec 08:00 PM
Entertainment

Teens are taking over - and it's about time

24 Jan 08:00 PM

All too often our heroes are either resentful of their power or so weighed down by the responsibility of having it that they don't actually get to enjoy it.

Captain Marvel on the other hand, has it and isn't afraid to use it. In moments where her counterparts would usually "take the high road" and not use their power, she does. Because why wouldn't you?

Advertisement
Advertise with NZME.

For her, embracing her power is like being set free, especially after she's been held back for years by a man who claimed to be acting in her best interests.

But the real beauty of Captain Marvel lies in what doesn't happen. No one gets fridged (when a character - usually a woman - is killed to further the motivations or storyline of another - usually a man), no one's harbouring a secret crush, and it doesn't take a disaster to spur our hero on.

Instead, it's a wholesome as hell pep talk from her best friend Maria, who looks her in the eye and tells her how amazing, strong and capable she is and how she was already a hero - powers or not.

Similarly, it's Maria's daughter who gives her mum the pep talk she needs to spring into action asking her: What kind of example do you want to set for your daughter?

Challenging the idea of what a "good mum" is - the one who turns down an adventure to stay with her daughter, or the one who uses her unique skill set and circumstances to help save the world, while leaving her daughter in good hands. The answer is both. But what's important is she has the choice and is free to make it without judgement.

On the flipside of this is characters like Fury, who have previously only been extra macho and stoic, suddenly taking a backseat to Captain Marvel, becoming obsessed with a cute cat and going off to keep Maria's daughter busy while the real heroes talk shop.

Advertisement
Advertise with NZME.

Then there's the literal gender-swapping in the case of Mar-Vell, who was originally a man in the comics but here becomes a woman who our hero can look up to and learn from.

To me, Captain Marvel feels like real progress. A hero who happens to be female, as opposed to Wonder Woman whose heroism was completely tied to her gender identity as an Amazon princess.

A hero who enjoys being a hero, who is willing to accept she's wrong, to learn and change, and who isn't afraid to get her hands dirty, but never takes the consequences too lightly.

Most of Marvel's other female heroes are sidekicks to or reiterations of male characters, but it finally feels like we're reaching a point where "girl power" is not a thing we have to dress up and high kick about.

It's just here. Finally.

Save

    Share this article

Latest from Entertainment

Premium
Entertainment

Inside Universal’s big bet on How to Train Your Dragon

21 Jun 02:00 AM
Premium
Lifestyle

'Two small boys left fatherless and their mother cast as a scarlet woman'

20 Jun 10:00 PM
Premium
Opinion

Victor Rodger's play Black Faggot, was groundbreaking - how relevant is it today?

20 Jun 07:00 PM

Help for those helping hardest-hit

sponsored
Advertisement
Advertise with NZME.

Latest from Entertainment

Premium
Inside Universal’s big bet on How to Train Your Dragon

Inside Universal’s big bet on How to Train Your Dragon

21 Jun 02:00 AM

NY Times: Universal believes audiences will take flight with Hiccup and Toothless again.

Premium
'Two small boys left fatherless and their mother cast as a scarlet woman'

'Two small boys left fatherless and their mother cast as a scarlet woman'

20 Jun 10:00 PM
Premium
Victor Rodger's play Black Faggot, was groundbreaking - how relevant is it today?

Victor Rodger's play Black Faggot, was groundbreaking - how relevant is it today?

20 Jun 07:00 PM
Entourage star’s stand-up success and unhinged urinal encounters

Entourage star’s stand-up success and unhinged urinal encounters

20 Jun 06:00 PM
Inside Leigh Hart’s bonkers quest to hand-deliver a SnackaChangi chip to every Kiwi
sponsored

Inside Leigh Hart’s bonkers quest to hand-deliver a SnackaChangi chip to every Kiwi

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP