NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Entertainment

Sideswipe: May 22: The good oil on marketing

Ana Samways
By Ana Samways
Sideswipe - ana.samways@nzherald.co.nz·NZ Herald·
21 May, 2017 05:00 PM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

The good oil on marketing

The good oil on marketing

Ana Samways
Opinion by Ana SamwaysLearn more

Simon writes: "From the Goebbels' school of marketing in Morocco - Green Oil - if you are going to tell a porkie, make it a whopper. But just down the road was a more honest gas station - Petrofib."

Fur flies when Mr Biggles has a hissy fit

Pet Rescue in Melbourne wrote an honest adoption listing for Mr Biggles (aka Lord Bigglesworth) describing him as an "utter, utter bast***," Gina Brett wrote in the listing, which went viral. He is "a despot and a dictator."

He's a gorgeous cat, but beware, she writes: "If he doesn't like what you're doing he will give you a nip! Sometimes he likes to swipe at your feet too. It just depends on what he can reach at the time.

"Mr Biggles does not like to be thwarted. He throws a catty tantrum if he can't go outside when he wants to be let out (and he wasn't allowed outside for the first couple of weeks at his carer's house so there was a few tantrums!) ... Not being fed on time is also a tantrum inducing exercise.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

"He will let you know [when] he is not happy, which is often because things are often just not up to his high standards ... Mr Biggles likes his cuddles on his terms, and will sit in your lap when he decides it's time. If the stroking is not up to his standards, he will nip you."

Cat's eyes in the soup pot

"Where have all the cats' eyes gone is very simple," writes Warwick Thompson of Milford. "Cats' eyes are the 'foot' of sea snails which seal the snail-shell from drying out when the tide recedes.

"New immigrants have stripped the coastal foreshore from Devonport to Langs Beach of every living creature, no periwinkles, oysters, mussels, shrimps, crabs, even sea anemones, all gone to make free soup. And MPI Fisheries just allowed it to happen.

So our our foreshore, once alive with millions of interesting native sea-creatures [is] a zone of lifelessness and the cats' eyes are gone from the beach."

Finally someone made a realistic mannequin.
Finally someone made a realistic mannequin.

Picture this: Twenty-year-old Jim Carrey tries to impersonate 12 celebrities...But does he succeed?

Good read: Make yourself at home and do have sex..."I know that having sexual intercourse with your partner in a stranger's home is an essential part of a romantic getaway in the sharing economy, and I want you to have a special weekend together in my house. I hope that by being upfront about that reality, I can make you feel as comfortable as possible about ravishing each other in my bed while I stay at my friend's place a few blocks away." Read more here.

Discover more

Opinion

Sideswipe: Great gift idea... in theory

15 May 05:00 PM
Opinion

Sideswipe: Millennials revealed by Google

16 May 05:00 PM
Opinion

Sideswipe: Good reason to limit personal plates

17 May 05:00 PM
Opinion

Sideswipe: Not sounding appetising in Matamata

18 May 05:00 PM

Video: First, turn the volume down. In this video high school student who were interested in joining the military or becoming a police officer volunteer to be pepper sprayed. Yes they signed a waiver. The idea is, if you're going to use pepper spray, and use it as a weapon, you should know what it feels like before you inflict it on someone else.

Got a Sideswipe? Send your pictures, links and anecdotes to Ana at ana.samways@nzherald.co.nz

Advertisement
Advertise with NZME.
Save

    Share this article

Latest from Entertainment

Entertainment

Watch: The latest highlights from this year's Smokefreerockquest and Showquest

27 Jun 12:42 AM
Entertainment

'Messy, ugly, full of sharp edges': How the world reacted to Lorde's new album

27 Jun 12:14 AM
Entertainment

Lorde threatened with arrest for 'riot incitement'

26 Jun 11:33 PM

Why wallpaper works wonders

sponsored
Advertisement
Advertise with NZME.

Latest from Entertainment

Watch: The latest highlights from this year's Smokefreerockquest and Showquest

Watch: The latest highlights from this year's Smokefreerockquest and Showquest

27 Jun 12:42 AM

More exciting performances from talented up-and-coming musicians around the country.

'Messy, ugly, full of sharp edges': How the world reacted to Lorde's new album

'Messy, ugly, full of sharp edges': How the world reacted to Lorde's new album

27 Jun 12:14 AM
Lorde threatened with arrest for 'riot incitement'

Lorde threatened with arrest for 'riot incitement'

26 Jun 11:33 PM
Premium
'Struggle' - TV series producers on problems filming around Queenstown

'Struggle' - TV series producers on problems filming around Queenstown

26 Jun 11:00 PM
A new care model to put patients first
sponsored

A new care model to put patients first

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP