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Home / Entertainment

Sideswipe: March 28: Marketing to kids in 1987

Ana Samways
By Ana Samways
Sideswipe - ana.samways@nzherald.co.nz·NZ Herald·
27 Mar, 2019 04:00 PM2 mins to read

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Marketing to kids in 1987. Photo / Supplied

Marketing to kids in 1987. Photo / Supplied

Ana Samways
Opinion by Ana SamwaysLearn more

Segregation starts young

A housing development in London is segregating the children of renting tenants from homeowners by blocking them from communal play areas. Henley Homes developed the Baylis Old School complex in south London and was required to include a mix of "affordable" homes to buy and some lower-cost rental units in order to gain planning permission.

Original information described the outdoor space as having "a network of courtyards and open spaces ... which will provide attractive areas for informal play. This will emphasise the sense of community within the scheme stressing that the common areas are there for the use of all the residents."

But as the units were being finished, the developers gained permission from the local council to replace the gates that allowed the kids living in subsidised housing to access the playground with a hedge that walled them off.

It's similar to the phenomenon of poor doors, already widespread in London, whereby people who live in subsidised units, built in exchange for a planning permission, are forced to use a separate lobby to that of the rich people they share a building with. (Via Guardian Cities)

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T-Sauce bottle inconito

Street smarts

A reader writes: "Walking from the bus on Wellesley St the other day I was standing next to a couple of English tourists who were looking at a map — 'We're on Welles-ley St and we need to get to Victoria', they said. This is the first time I've heard someone say Wellesley correctly. We Aucklanders call it Well-esley St. It is named after the Duke of Wellington, Arthur Welles-ley. By the way, we also say Eve-rest wrongly — of course, we all call the mountain Ever-est."

Sign of bureaucracy

Closed, but feel free to wait until it opens? This notice is used by Auckland Council cashiers at Graham St service centre. Photo / Supplied
Closed, but feel free to wait until it opens? This notice is used by Auckland Council cashiers at Graham St service centre. Photo / Supplied

Got a Sideswipe? Send your pictures, links and anecdotes to Ana at ana.samways@nzherald.co.nz

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