Good man hard to find
According to the Guardian, the reasons men in Russia - and, even more interestingly, women - are advocating polygamy are as much about economics as they are about sex. "The critical issue is demography. The Russian population is falling by 3 per cent a year - and there are 9 million fewer men than women. Nationalists claim that introducing polygamy will provide husbands for "10 million lonely women" and fill Mother Russia's cradles. But rural women have a different agenda. These rural women lived on collective farms and life can be very hard - heating is through log stoves, there's no running water and inside sanitation is rare. If you are lucky enough to keep animals, you must care for and butcher them yourself. So if you are looking after children as well, life can be near impossible for a woman on her own." Some women believe that "half a good man is better than none at all".
Marketing that works
1. Every Diamond Candle product sold comes with a surprise: a ring valued at either $10, $100, $1000 or $5000 in every order. With this gimmick the company scaled its revenue to a million-dollar run rate in just 18 months. Maybe you wouldn't pair diamonds and candles together, but given that 98 per cent of all home fragrance dollars are spent by females, it makes sense.
2. In the late 1920s, Scott Tissues ran an advertising campaign that sought to convince the American public that there was such a thing as "Toilet Tissue Illness", and that it was one of the great public health crises. Toilet Tissue Illness was caused by using cheap toilet paper. It could lead to complications, possibly requiring rectal surgery, so the ads suggested. The most notorious ad in the campaign was the "black glove" ad.
