Phil from Birkenhead was mooching around Auckland's Downtown area, in front of Britomart over Easter and while, walking over the new squillion-dollar paving area, noticed on the corner of Quay and Queen Sts our main CBD street has been renamed Queens St (carved into the paving).
Deal friend or real friend?
"There is one type of friend almost everyone has: the buddy who can help you get ahead in life, the friend from whom you need or want something," writes Arthur C. Brooks in the Atlantic. "You don't necessarily use this person—the benefit might be mutual—but the friendship's core benefit is more than camaraderie. These are what some social scientists call 'expedient friendships'— with people we might call 'deal friends' —and they are probably the most common type most of us have. The average adult has roughly 16 people they would classify as friends, according to a 2019 poll of 2000 Americans. Of these, about three are 'friends for life,' and five are people they really like. The other eight are not people they would hang out with one-on-one. We can logically infer that these friendships are not an end in themselves but are instrumental to some other goal, such as furthering one's career or easing a social dynamic."
Keeping it clean
Throughout the 1930s and 40s, the marketing team for Lux soap repeatedly warned consumers that if they didn't wash their clothes every day, they risked having "undie odour". This from Chasing Dirt: The American Pursuit of Cleanliness…"Lever Brothers, the makers of Rinso, Lifebuoy, and Lux soap, revised its advertising copy over the years to reflect the changing cultural meanings of soap itself... In 1916, Lux was "a wonderful new product" for "laundering fine fabrics:; by the mid-20s it could also preserve "soft, youthful, lovely feminine hands" and, by the early 30s, prevent "undie odour" as well—"She never omits her daily bath, yet she wears underthings a SECOND DAY." Francis Countway, the president of Lever Brothers and the individual most responsible for the "discovery" of body odours and the "stop smelling" ad pitch, was inspired by Listerine's successful advertising campaign against the previously unknown halitosis. Countway and his associates admitted, while Lever Brothers' business boomed, that they cared little "about the opinions of softies who think that the body and undie odour copy is disgusting." They were simply doing their job, "bringing cleanliness into a dirty world."
