Playboy's Hugh Hefner has been told he has just weeks to live as he struggles to battle cancer, according to reports.
The National Enquirer magazine claim the 91-year-old Playboy founder has only three weeks to live.
It is understood Hefner has been hiding the news for some time as he allegedly battles the deadly disease.
"Hef is deteriorating rapidly. He's also stopped eating, which is a sure sign the end is near," the magazine's source alleged.
Hefner didn't show up to the last Playboy party, raising concerns over his health.