The show didn't actually go so well ("it was a disaster, it was horrible!" Holmen laughs) but a seed had been planted, and six months later they were asked to do a Christmas show and that got things rolling again.
"Eventually we all moved in together in Madison, just to keep rent low so we could stay on the road and tour and keep writing, and yeah, here we are."
Indeed, where they are is looking pretty promising - they released their debut album last year, recorded in Justin Vernon's (aka Bon Iver) studio, and they've garnered wide acclaim as they've toured the US, particularly for Monica Martin's voice.
"I still remember the first time I heard Monica sing. We were driving around and listening to Regina Spektor and The Honorary Title, and she was just ripping off these harmonies like she was on the recording, and I just had no idea she could sing at that point and I thought she was pretty fantastic. So I was like, 'Can you do that again?' and she kind of recoiled and was shy about it, but eventually we convinced her."
Despite the fact it's not known as a musical hotbed, they feel very grateful to be from Wisconsin, and for all the support they've received from other local bands and audiences.
"There is an aspect of living in a small community, in a rural place, respectively to New York or LA anyway, which is that people are very informed by what their peers are doing. There aren't that many bands in Wisconsin, but it's a supportive community, and I think definitely the aesthetic has been informed by Justin Vernon and his success, and what he's doing with his new Eaux Claires festival."
July's festival will include Bon Iver, Sufjan Stevens, Spoon, The National, Charles Bradley - and Phox.
"So we feel lucky to be from Wisconsin right now."
Who: Phox
Where and when: Performing at the Auckland Arts Festival on Friday, March 6 and Saturday, March 7.
Listen to: Phox (2014)
- TimeOut