We love waking up with you guys, we love Hawke’s Bay, and we are not going anywhere! So settle in and enjoy the ride - 💕 Adam & Megan xx
Posted by The Hits on Wednesday, 26 February 2020
Despite reports to the contrary, The Hits' Hawke's Bay Breakfast hosts, Adam and Megan, along with Dunedin's Callum and P, and Queenstown's Ferg, will continue in their roles. The rest of The Hits local day shows across the country will also remain unchanged.
Adam and Megan reassured listeners they weren't going anywhere by posting a message to Facebook saying: "We love waking up with you guys, we love Hawke's Bay, and we are not going anywhere! So Settle in and enjoy the ride."
The changes are the result of an extensive review of NZME's radio strategy.
"We've taken a close look at where our audiences are and ensured our hosts are on the networks that deliver our audiences more of what they want," explained NZME chief radio and commercial officer Wendy Palmer.
The changes follow on from the creation last year of the successful The Hits Drive Show with Stacey Morrison, Mike Puru and Anika Moa. NZME CEO Michael Boggs said the New Zealand radio industry is one of the most competitive in the world.
"One of the keys to winning or losing comes down to talented entertainers being given the best opportunity to deliver the great content they love producing - so they can grow their audiences," Boggs said.
"The changes we've announced today reflect our ongoing strategic commitment to growing radio revenue and capability. This is exciting news for our advertisers and commercial partners as we ensure our brands evolve with audience and customer expectations."