Softening the blow, she assured him "she'll be flattered, don't worry".
A few hours later, Morgan called into Stace and Flynny's show on 'The Hits' this afternoon to talk about what happened. Here's the audio:
Heveldt's status spread like wildfire and spawned the hashtag: #GuyFindsMorgan.
His appeal to people's romantic side showed the power of love and social media.
All the information Heveldt had to go on was that her name is Morgan, she was blonde, 20-years-old and came from out of town to attend the concert with her mum and sister.
But it wasn't to be a real life Romeo and Juliet scenario.
Despite the blow Heveldt remained upbeat about the situation.
Most people were still positive about the bold romantic gesture, some even seemed genuinely gutted for his loss.