The Queen's grandson, Peter Phillips, has appeared in a television advertisement for fresh milk in China, sparking debate over how members of the The Firm use their royal connections to generate a private income.
"Surely you can take the mickey out of it! He's using 'ching chang chong' milk from the Chinese state – that's what they said in the advert!" he said.
"You can't," Reid pleaded before putting her hand to her head in disbelief.
Morgan then said people should be more concerned with the royal family promoting Chinese milk than his imitation.
"By the way, it's not me flogging the Chinese state milk," he said.
"Are people going to be more annoyed about me trying to mimic the Chinese state milk ad than they are about a member of the royal family trying to flog Chinese state milk?'"
"Yes, Piers, do you not realise the kind of woke times we're living in?" Reid responded.
"Oh god …" Morgan said before conversation was changed.
People on social media were quick to voice their disgust.
Terrible show of racism - mocking Chinese language live on television - time to go #PiersMorgan@piersmorgan@GMB 😡
Horrifically ignorant, obnoxious and entirely unnecessary of @piersmorgan. Of course he wouldn’t see how that would be deemed inappropriate or offensive but ask if any Chinese person is offended and it’d be a resounding yes. Time to grow up @piersmorgan.
Some people called for his sacking and an apology.
@GMB why are you allowing @piersmorgan to be racist and mock the Chinese language. A disgrace!!! @Ofcom need to investigate this and heavily fine both him, the show and the network for condoning this crass, racist and inflammatory action by their 'presenter' #removepiers
Racist @piersmorgan taking the piss out of the Chinese language now live on national TV. Release an apology live on air before the programme finishes @itv@GMB
