She's constantly seen rocking clothes, shoes and accessories designed by her husband Kanye West for his Yeezy line.
But according to Kim Kardashian herself, their daughter North doesn't share the same loyalty to the brand.
The 37-year-old star revealed on her Twitter account on Wednesday that she had to bribe North, five, to wear the latest Yeezy item - the Butter 350s, the Daily Mail reports.
Kim tweeted: "Fun Fact - I was bribing North to wear her butter 350's by saying they glow in the dark."
The star added: "However, she made me turn off the lights to test it. She caught me lying but Kanye was on speaker phone & said don't worry I will make them," adding a laughing emoji.
Kim's candid tweet came after Kanye revealed that there were glow in the dark 350s coming soon.
The rapper and designer wrote that he "can't wait for" the neon hued sneakers from his Yeezy collection to be released.
The 41-year-old artist shared a peek at the statement shoes - one neon green shoe and a neon orange one.
Just last week, North hilariously interrupted Kim as she tried to promote a product on an Instagram clip.
Kim was trying to promote new Lumee phone cases when mischievous North decided to squeal and grab her mom while filming.
She started off the clip with "I am so excited" but was quickly cut off when North let out a high-pitched shriek "Weeeeeeeeeee" and leaned on Kim's shoulder with a cheeky smile.
Kim later asked her daughter "North, are you excited too for these Lumees?"
North however put her hand over the top of the cases as she tried to stop her mom from showing them off to the camera.
Kim and Kanye have three children: North, 2-year-old son Saint, and 7-month-old daughter Chicago.
The mother of three is often seen rocking custom Yeezy looks - including shoes, accessories and clothes.
Earlier this month, Kim wowed in a hot pink Yeezy dress for younger sister Kylie Jenner's 21st birthday festivities at Craig's and also Delilah's in West Hollywood.