Married At First Sight's millionaire, who comes with a side of ice cream, has been caught soft serving the ladies of New Zealand.

Justin Fischer, from the latest Australian series, is travelling New Zealand on a business trip, making stops in Auckland, Wellington and Christchurch.

Fischer is the CEO and founder at Brüllen Pty Ltd, which manufactures and exports soft serve ice cream and frozen yoghurt machines around the world.

We can only guess from his eager business acumen on the show, that he is travelling the country selling his products.

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@mikeynicholson @matde At the El Horno Wellington loving life! #wellington #newzealand

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Fischer touched down in Auckland five days ago, posting a video to Instagram of his hotel room at Hotel Cordis in the central city.

"Time to freshen up, go for a walk, grab some lunch and see what restaurants are using soft serve machines! Kiwis love soft serve don't they? Haha," he quipped online.

He was soon captured having a beer at Mexico restaurant in Ponsonby, while he also posted photos of the buffet at Eight Restaurant at Cordis.

Fischer made a flying trip to Wellington, where he stayed at InterContinental Wellington, and was snapped with some bros at Hispani- themed bar El Horno. He also crammed in some souvenir shopping for his two daughters.

The millionaire, rumoured to be dating Ashley Irvin from the show, then popped over to Christchurch where he sought to explain the craze of "wife swapping" to some female companions in a bar.

Fischer says "he's not quite sure if it will take off over here", to laughs and an "I don't think so" from his new friends.

He also posted a photo with Southern Hospitality staff in Christchurch, before making his way back to Auckland.

His last Instagram post shows the 41-year-old out and about enjoying the Auckland night life at Dr Rudi's Rooftop Brewing Co last night.

Among an array of snaps with beautiful Auckland women, Fischer said it was a "perfect way to finish off a week of business!"

Married At First Sight star Justin Fischer at Mexico restaurant in Ponsonby. Photo / Instagram
Married At First Sight star Justin Fischer at Mexico restaurant in Ponsonby. Photo / Instagram

Fischer, from New South Wales, joined the cast of Married At First Sight after stating he had "let work get in the way of his love life".

He was matched with bride Carly Bowyer, a 32-year-old marketing manager from Victoria.

The pair survived to the fourth commitment ceremony but spent their time on the show suffering from intimacy issues. Bowyer is now dating the show's class-clown, Troy Delmege.