Friday morning saw 47,000 viewers aged 25-54 tune into Breakfast, while 34,000 viewers watched Paul Henry.
That marked the largest audience for Breakfast's new hosts, ahead of their debut episode, which saw 46,000 viewers tune in, versus Paul Henry's 40,000.
Mid-week saw the rival programmes neck-in-neck with just 2,000 viewers separating them on Wednesday and just 1000 viewers on Thursday. Both days saw Breakfast narrowly keep the lead over Paul Henry.
Mediaworks remained positive about Paul Henry's performance, however, sending a newsletter highlighting the programme's continued ratings growth.
"When looking at the difference a year makes, against the same week in 2015, Paul Henry is up a whopping 65% while Breakfast has continued to decline, down 20%, in terms of total 25-54 audience each morning," it read.