The team on the set of The Nice Guys has released a video outlining the struggles of film marketing.

In a mock press junket outtake, producer Joel Silver is seen yelling at the film's stars, Ryan Gosling and Russel Crowe about how they need to do more to promote the film.

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Their film opens opposite both The Angry Birds Movie and Neighbors 2: Sorority Rising and it hasn't escaped Silver's attention.


"Angry Birds is s***ting all over us. People only care about seeing what they know, Neighbours 2's got a 'two'," he shouts.

He encourages them to tweet more, tells them two million followers isn't enough, and re-tweeting is "critical".

Gosling counters that they were trending the day before and Silver says, "Yeah but then Black Chyna got pregnant - it's a very competitive marketplace now."

"We're crawling through broken glass here ... what's wrong with you guys? I got two schmucks," shouts Silver.

Then he goes in on Russell Crowe saying, "you won an Oscar what 50 years ago? I need something fresh!"

And finally, Gosling sums up the whole point of the video by asking: "Isn't it enough just to make a good film?", to which Silver responds, "No, you're a f***ing moron."

It's a hilarious way to make a good point, and you can watch the full clip below.

Warning: The below clip contains offensive language.