A UK retailer has partnered with game developer Techland to deliver a ridiculous special edition of open-world zombie game Dying Light: The Following for £10 million (NZ$22m).
The Spotlight Edition of Dying Light, a popular open world zombie game, includes a supporting role in Dying Light: The Movie, with parkour and stunt training.
Available from UK retailer Game, it also includes an off-road driving course (after which you can keep the car), an on-set trailer, premiere tickets and a first-class screening tour, a zombie make-up session, acting lessons from Roger Craig Smith (the voice of Chris Redfield, Ezio Auditore, and Sonic the Hedgehog), and - somehow - the ability to "become the voice of [protagonist] Kyle Crane" in a special edition of Dying Light.
Techland will even throw in a few copies of the game as well.
Previously, a $250,000 Dying Light package had included a real-life zombie shelter.
The price tag - which could fund the hiring of at least a B-list movie star - could be a pointless publicity stunt around the release of The Following, a recently-released add-on pack for Dying Light.
It could also be potential funding for the movie, if anyone actually purchases the package.
Making the whole scenario weirder is the fact that no film adaptation of Dying Light has been announced.
The package is reminiscent of Wu-Tang Clan's recent one-off album Once Upon a Time in Shaolin, which was auctioned and purchased by Martin Shkreli for $2 million. It is yet to be heard by the general public.
Dying Light: The Following is out now for new-gen consoles and PC.