Can you belieb it? An Auckland student has fooled international sites by dressing up as Justin Bieber.

AUT student Alice Houghton decided to dress up her flatmate Nikora Price as Bieber in order to fool fans waiting for the singer at the Langham Hotel in Auckland on Wednesday night.

"I was like, why don't we just dress you up as Justin Bieber? I'll take a photo, I'll post it online, and we'll just see what happens," she told Te Waha Nui.

The image was retweeted 77 times and consequently picked up by international entertainment sites Bieber Mania Brasil and Bhaskar TV, who reported the image as being of Bieber in Auckland.

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Mr Price told Te Waha Nui it was "pretty crazy" to be "Bieber for a day" and found the experience humorous.

"It's so funny that it's not even him, it's just me walking up Symonds Street and now it's circulating around global news."

The pop star has been in Auckland for a whirlwind promo tour, including an intimate showcase for 150 people yesterday.

He also made a surprise appearance at the concert of hip hop duo Rae Sremmurd last night.