Simon Cowell was left feeling rather "ruff" after he was hypnotised during a Britain's Got Talent audition - by a dog.
Cowell apparently slumped forward in his judge's seat and on to his desk after staring into the animal's eyes.
The 55-year-old was holding auditions at Manchester's Lowry Theatre when he fell under the spell of "Hypnodog", a black German Spitz called Princess, owned by performer Krystyna Lennon.
A spokesman for the show said he had recovered after his episode.
"It happened on Friday and he returned to auditions yesterday. He was fine."
Hypnodog is a canine stage hypnotist based in Leeds, West Yorkshire, and has performed at universities around the UK, the Edinburgh Fringe Festival, music festivals such as the V Festival and at Reading, as well as on cruise ships, at hotels and in casinos, according its website.