Studio bosses are developing a rebooted version of iconic TV series Bewitched on the 50th anniversary of its debut.

The original supernatural comedy series, starring Elizabeth Montgomery as a nose-wrinkling housewife witch, launched in October, 1964. It ran for eight seasons and is considered one of the most loved programs of all time.

Now executives at Sony Pictures TV are hoping to recreate the same magic with a modern version of the show, according to Deadline.

Writers Abby Kohn and Marc Silverstein (The Vow) have been recruited to pen the script.

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Red Wagon Entertainment, the same production company behind the 2005 Bewitched film starring Australian actress Nicole Kidman and Will Ferrell, are set to produce the project.

- WENN