A scene from Marvel's The Avengers. Photo / Supplied
A scene from Marvel's The Avengers. Photo / Supplied
Forget about the football - new trailers for three hotly anticipated 2012 movies were unveiled during the Super Bowl.
These included minute-long spots for collaborative superhero film The Avengers, apocalyptic alien invasion movie Battleship, and animated children's favourite The Lorax.
The Avengers includes everyone from Black Widow to Thor andCaptain America, and the new trailer includes a couple of great one-liners from Robert Downey Jr's Iron Man.
But fans will be most excited about the new footage of The Hulk as he leaps buildings, smashes planes and generally causes mayhem.
The Avengers is due out in New Zealand on April 25.
But there's also plenty of new footage of America being terrorised by whatever it is that's landed in their waters, including the first looks at the aliens' Iron Man-style suits and Liam Neeson appearing concerned.
Battleship hits theatres on April 12.
Check out the new trailer for Battleship:
Anyone with children will know the Dr Seuss tale The Lorax by heart, so parents will be pleased to know that soon there'll be a movie abou the grumpy minder of the truffula trees and the Brown Bar-Ba-Loots to keep their children busy.
The Lorax is from the creators of superior animated comedy Despicable Me and contains the voice-work of Zac Efron, Danny DeVito, Taylor Swift, Ed Helms, Betty White and Willow Smith.
