Marvel's awesome tiny Ant-Man campaign

It's an ant-sized idea with huge impact.

Marvel is teasing comic fans with tiny billboards for their latest film Ant-Man.

The minature billboards have been placed at parks, bus stops and train stations and come complete with LED lights that turn on at night.

Ant-Man is due to be released in New Zealand cinemas on 16 July.

Ant-man billboard hahahahah pic.twitter.com/KFG2R80Wr5

— 𝐊𝐢𝐧𝐠 𝖘𝔢𝔞𝔫 VIII (@seanvirayy) April 28, 2015

"What is this? A billboard for Ants??" Finally a ME size billboard! #AntMan #Marvel #Disney http://t.co/h0YaZe8PRt pic.twitter.com/711OuOQYhT

— Bianca Bradey (@biancabradey) April 27, 2015

A billboard for ants? Great creative for the launch of @MarvelAUNZ's Ant Man from @CaratAUNZ and @PosterscopeAust pic.twitter.com/MJ7lTyuq7l

— Dentsu Aegis ANZ (@DentsuAegisANZ) April 22, 2015

Marvel, Ant-Man (Karınca Adam) Filmi için karıncalara özel billboard reklamı yapmış. pic.twitter.com/JoXXxYGYw2

— AynadakiFake (@ayhanlynx) April 21, 2015

- WENN