Do you try to sell multiple nights? Or do you take the show out of the city to somewhere like Trusts Stadium or the Logan Campbell Centre?
And, with the Civic and the ASB Theatre frequently booked for runs of musicals like Mary Poppins, the city needs an alternative venue that can accommodate a reasonable-sized seated crowd, with good acoustics.
Fortunately, Vector was designed with flexibility in mind and they can now configure it to recreate the size and atmosphere of a seated theatre.
Not a 100-year-old theatre, mind you - they're never going to be able to recreate the Civic's starry sky and Taj Mahal-like surrounds. But they have come up with a set-up (as Clumpas explains), where every seat in the house will have a good sight line, good sound, and the performers won't feel like they're playing in a cavernous sports arena.
The seats at ground level go back an aesthetically pleasing 16 rows, the stage can have a false proscenium arch, the black stage curtains look quite solid and are livened up by two tastefully New Zealand-themed "pillars". The seats are plush and comfy, there is red carpet as you enter - and they'll even disguise and close the McDonalds-style bar windows that serve hot chips and beer, in favour of a more genteel foyer area, complete with high chairs and tables.
It may still sound like a bit of a secondary option at the moment, but Clumpas and his team seem determined to make it a competitive alternative that can provide the atmosphere of a regular theatre - maybe they could just pipe in a bit of the old St James' mustiness in here, for an extra authentic touch.
-TimeOut