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Home / Entertainment

Kim Kardashian helps 12-year-old North West launch NOR11 business brand

Bang Showbiz
17 Feb, 2026 02:11 AM3 mins to read

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Kim Kardashian is helping her 12-year-old daughter North West launch a business called NOR11. Photo / Getty Images

Kim Kardashian is helping her 12-year-old daughter North West launch a business called NOR11. Photo / Getty Images

Kim Kardashian is reportedly helping her 12-year-old daughter North West prepare to launch her own business empire.

The reality TV star, 45, has filed a series of trademark applications for the brand name NOR11 covering clothing and accessories, watches and jewellery, and bags, according to The Sun newspaper.

The publication reports the applications were submitted to the US Trade and Patent Office by an organisation called KimYe’s Kid Inc, which lists Kardashian as a registered officer.

The brand name is believed to be a combination of the first three letters of North’s name and the age when she came up with the idea for her business. North has previously shared pictures of herself and her friends wearing hats emblazoned with the name NOR11.

The 12-year-old aspiring business mogul is Kardashian’s eldest daughter from her marriage to rapper Kanye West. The former couple are also parents to sons Saint, 10, and Psalm, 6, as well as daughter, Chicago, 8.

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It’s not known whether West will have any involvement with his eldest daughter’s business plans.

However, Kardashian previously insisted her ex-husband will “always be family” even though they divorced in 2022 after eight years of marriage because they share a tight bond over their kids.

In an interview with Complex magazine, she said: “We’ll always be family. We both know that. We will be okay, and there’s so much love for our family. We want what’s best for our kids.”

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Kardashian made the comments to explain why she had been promoting a pair of boots made by West’s Yeezy brand in a recent TikTok video.

Kardashian has previously admitted she’s felt like “snapping” at West over his erratic behaviour but she’s always tried to maintain a “healthy” relationship with her ex-husband.

During an episode of her reality show The Kardashians, Kim explained: “I mean, I always encourage a relationship, but a healthy one.

“Sometimes I just feel like snapping, but I can’t. I just can’t.”

She added: “They’re [the children] gonna know things. They’re gonna grow up, they’re gonna see. So, it’s my job as a mom to make sure that, at a time when that behaviour is happening, to make sure they’re protected.

“Everyone around can handle it, but like, protect my babies.”

Kardashian also rejected claims that she has the “luxury of walking away and not dealing [with West] ever again”.

She said: “That’s not my reality ... We have four kids together. It’s very confusing because it’ll be all this talk on the internet like, ‘I’m keeping the kids’. He’s never once called and asked [to see them].

“Then I’ll wake up, and it’s on Twitter that I’m keeping the kids when it’s not true and it’s not rational ... I can’t engage all the time.

“It’s a divorce, not a kidnapping.”

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