"Let me tell you something about that kiss photo that my girl put up," West said at the Cannes Lions International Festival of Creativity conference in France.
"This was pissing my girl off during the honeymoon, she was exhausted because we worked on the photo so much because Annie Leibovitz pulled out right before the wedding. I think that she was, like, scared of the idea of celebrity.
"Because Annie pulled out, I was like, 'Okay, I still want my wedding photos to look like Annie Leibovitz (shot them),' and we sat there and worked on that photo for, like, four days because the flowers were off-colour.
"Can you imagine telling someone who wants to just Instagram a photo, who's the number one person on Instagram, 'We need to work on the colour of the flower wall...?'"
But West admits their efforts paid off as the picture became the most-liked image ever on Instagram, boasting almost two million 'likes' and more than 35,000 comments.
"The fact the number one most-liked photo (on Instagram) has a kind of aesthetic was a win for what the mission is, which is raising the palette," he continued.
- WENN