NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Entertainment

James Weir: It takes a lot of work to not work this hard

By James Weir
news.com.au·
17 Aug, 2019 10:43 PM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Martha Kalifatidis. Photo / Instagram

Martha Kalifatidis. Photo / Instagram

Remember the olden days when people had jobs? That was a crazy time.

Now, it has become its own job to not have a job. As the old saying goes, it takes a lot of work to not work this hard.

In 2019, it all comes down to optics. It's not about having actual skill — it's just about looking like you do.

Martha from Married At First Sight has this week tried to kick her non-career trajectory up a notch by posing topless for a series of photos while holidaying and avoiding work in Greece.

It's just one of many attempts by the former reality TV contestant to follow in the footsteps of her workplace mentor, Kim Kardashian. She has already had plastic surgery to physically resemble Kim. Now the topless photos mean she's definitely on track with her five year plan.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.
View this post on Instagram

One for the family album.

A post shared by Martha Kalifatidis (@marthaa__k) on Aug 15, 2019 at 2:08pm PDT

"I'm not working, my parents are supporting me," she proudly declared while on the reality show and I plan on yelling at my accountant for not telling me about this booming financial scheme.

But apparently the daily grind of not working is a tough industry to break into.

An Aussie girl trying to kickstart her career as an influencer lashed out this week at companies for turning her down because she looks too "real". Indeed, there is a weight problem in the modelling industry. But just because you want something doesn't mean you can just have it.

Advertisement
Advertise with NZME.

That's not how things works. I'd love to be a human rights lawyer like Amal Clooney, but I can't start calling myself one just because I get a designer husband and a great wardrobe.

Wait. No, I'm wrong. You actually can do that.

View this post on Instagram

Since the passage of the First Step Act in December, I’ve been speaking with people coming home from prison and learning about the challenges they are facing. While I have been able to offer support to some of the individuals I have met, the obstacles to success are an everyday struggle for thousands and more needs to be done. It was an honor to take part in the announcement that the administration and private sector will be stepping up to create opportunities for these men and women to succeed once home. I’m proud to partner on this initiative with @Lyft , a company with a history of taking bold action to do what’s right for our community. Thank you for providing ride share credits to formally incarcerated people when they come home. If there are any other companies who would like to step up, we would welcome the support. At the moment we have a particular need for cell phones and minutes so that these people can communicate with potential employers and with their loved ones.

A post shared by Kim Kardashian West (@kimkardashian) on Jun 24, 2019 at 1:14pm PDT

Kim Kardashian is "studying to be a lawyer" but not because she actually wants to be a lawyer. She just wants to look like a lawyer and say she's a lawyer. Since she started "studying", she has been running around in blazers, holding books and even cut her hair into a bob. She pretends to be, therefore she is.

Brooklyn Beckham is doing a similar thing. He wants to be a photographer, so his mum and dad bought him an expensive camera and he published a book of rubbish photos. They used their connections to secure him deals shooting big campaigns and then got him a position interning for legendary photographer Rankin — but rumours quickly leaked he is a total novice and "lacking in basic skills".

Discover more

Lifestyle

Unexpected Folau run-in proves that we're all alike

28 Dec 08:03 PM
View this post on Instagram

Such a fun shoot with @thegr8khalid and the @BMW #i8 Roadster just before his Coachella performance today ! #roadtocoachella

A post shared by 🇬🇧 (@brooklynbeckham) on Apr 14, 2019 at 1:52pm PDT

But this doesn't matter. He can now say he's a photographer and walk around holding a camera. Why waste time actually being good at something when you can just look like you're a pro?

When it comes to people like this, "All the gear, no idea!" is the company motto.

Well, it would be, if any of them actually bothered working at a company.

Save

    Share this article

Latest from Entertainment

Premium
Entertainment

TikTok made Addison Rae famous. Pop made her cool

19 Jun 06:00 AM
Entertainment

The five best films for your Matariki weekend watchlist

19 Jun 04:00 AM
Entertainment

Why matchmakers are conflicted about the new rom-com about matchmakers

18 Jun 05:00 PM

Help for those helping hardest-hit

sponsored
Advertisement
Advertise with NZME.

Latest from Entertainment

Premium
TikTok made Addison Rae famous. Pop made her cool

TikTok made Addison Rae famous. Pop made her cool

19 Jun 06:00 AM

NY Times: The onetime social media superstar re-emerged as rookie pop star of the year.

The five best films for your Matariki weekend watchlist

The five best films for your Matariki weekend watchlist

19 Jun 04:00 AM
Why matchmakers are conflicted about the new rom-com about matchmakers

Why matchmakers are conflicted about the new rom-com about matchmakers

18 Jun 05:00 PM
Tom Cruise, Dolly Parton to be awarded honorary Oscars

Tom Cruise, Dolly Parton to be awarded honorary Oscars

18 Jun 07:26 AM
Inside Leigh Hart’s bonkers quest to hand-deliver a SnackaChangi chip to every Kiwi
sponsored

Inside Leigh Hart’s bonkers quest to hand-deliver a SnackaChangi chip to every Kiwi

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP