James Corden pitches cringeworthy new Apple Music ad

James Corden stars in Apple Music's new ad. Photo / YouTube

Oh James, you never cease to amaze us with your child-like imagination and that cheeky grin like you're the cat that got the cream.

Corden is behind Apple Music's new campaign, and it sure is... interesting.

James Corden stars in Apple Music's new ad. Photo / Youtube

The new Apple Music commericial, broke on Sunday night's Emmy Award telecast and pointed to the extended online version.

It features James Corden pitching ad ideas for Apple Music. Allbeit in his goofy and overly ambitious way.

James Corden drives around in a convertible as one of his 'ideas.' Photo / Youtube

The ideas are all frowned upon by

Apple's

execs, who'd rather just tell people about the app's functionality.

However this idea is hardly new. Samsung did it for the Super Bowl a couple of years ago, with Paul Rudd and Seth Rogen pitching ad ideas to Bob Odenkirk (who played a Samsung executive).

Corden acts out some of his pitches, thank goodness not the one where he's "giving birth to Justin Bieber, who's giving birth to Anthony Kiedis, who's giving birth to an iPhone."