Is this the Kiwi binger who watched Grown Ups 331 times this year?

A scene from Adam Sandler's film Grown Ups.

A South Auckland barber claims to be the person who binged Adam Sandler's craptastic movie Grown Ups 331 times this year.

Rizvi Azaad, a barbershop owner from Airport Oaks, says he watches the film over and over again because "I love Adam Sandler".

Rizvi Azaad claims to have watched the Adam Sandler comedy 331 times in 2017. Photo/Facebook

Azaad says he's the binger outed in data from the television streaming giant that shows one dedicated Kiwi viewer watched the critical flop on average once a day this year.

He got in touch with the Herald after seeing the story being shared on Facebook, and while he was unable to prove the astounding statistic, Azaad said: "It's definitely me."

Hey New Zealand, Netflix knows all your secret viewing habits - including the person who watched the film 'Grown Ups' 331 times this year... Who is this person? Tag a mate!

Posted by nzherald.co.nz on Monday, 11 December 2017

"I have seen (Grown Ups) a fair amount of times - to the point where they called me and they were like, 'Dude, we have other movies on Netflix, you know that right?'"

Netflix disputed his claim, saying they would never contact individual subscribers.

But Azaad maintains he's the Grown Ups binger, claiming he got into the habit of watching the film every day after work and sometimes twice on weekends because "it's funny".

"I love Adam Sandler and the Happy Madison guys. Their humour is something else."

His partner Ash said she was trying to wean him off his once-a-day viewing habit.

"I was getting sick of it. I said, 'I can't do this anymore. I can't keep watching the same movie'," she told the Herald.

Released in 2010, Grown Ups has been slated as a "smug and lazy comedy that barely raises a chuckle" by Empire and "Groan ups, more like," by The Independent.

On Rotten Tomatoes, it has just a 10 per cent approval rating.

The sequel, released in 2013, fared even worse, with just a 7 per cent rating.

Despite his prolific viewing habit, Azaad's alleged 331 streams was beaten by a UK viewer who watched Bee Movie 357 times this year, and an Australian viewer who watched Madagascar 3: Europe's Most Wanted 352 times.