Now the swag is just called the "Everybody Wins" bag, and won't be handed out at the ceremony itself. Generally seen as a chance for companies to get their products seen with celebrities, there are some more unusual items in the grab bags alongside luxury treats.
Alongside the above, there will be conflict-free diamond jewellery, sessions with a celebrity personal trainer, underarm patches to hide sweat, weight loss supplements, a lifetime supply of foundation, a genetic sequencing kit, a Danish cookbook, a book about the founder of Barre, fancy pet food, mud toothpaste, makeup specially formulated for older skin, designer lunchboxes and maple syrup.
Stars will also get a $10,000 donation to the animal shelter of their choice.
In contrast the Bafta goodie bags were rather more restrained, offering tea and marmalade.