NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Entertainment

If Mel Gibson bounced back, why not Billy Bush? Five rules for celebrities weathering a scandal

Washington Post
18 Oct, 2016 04:00 AM7 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Johnny Depp attends the 'Lone Ranger' Japan Premiere at Roppongi Hills on July 17, 2013 in Tokyo, Japan. Photo / Getty

Johnny Depp attends the 'Lone Ranger' Japan Premiere at Roppongi Hills on July 17, 2013 in Tokyo, Japan. Photo / Getty

So what happens next for celebrity suck-up artist Billy Bush?

By now we've all seen the video, we've all wagged a judgmental finger at his smarminess, his titillated laughter, his hug demands. His chortle session with self-proclaimed lady-grabber Donald Trump won't be good for his career in the short-term.

Donald Trump (R) is interviewed by Billy Bush of Access Hollywood at Celebrity Apprentice Red Carpet Event at Trump Tower on January 20, 2015 in New York City. Photo / Getty
Donald Trump (R) is interviewed by Billy Bush of Access Hollywood at Celebrity Apprentice Red Carpet Event at Trump Tower on January 20, 2015 in New York City. Photo / Getty

The host of the Today show's third hour has been suspended, and reports suggest his punishment will be permanent.

But if history tells us anything, it's that guys like Bush usually get another shot. Is that fair? Maybe not, but no matter how much certain displays of sleaziness may shock the pundits of social media, the public is surprisingly forgiving.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Bush isn't the first celebrity to make a very high-profile gaffe, and he won't be the last to rise from the ashes of his own self-immolated reputation.

Public forgiveness is a complicated matrix that hinges on many factors, from the number and magnitude of the offense to the perceived authenticity of a celebrity's ceremonial apology.

Billy Bush arrives for the women's final at Arthur Ashe Stadium on day 13 of the 2016 US Open at USTA Billie Jean King National Tennis Center on September 10, 2016. Photo / Getty
Billy Bush arrives for the women's final at Arthur Ashe Stadium on day 13 of the 2016 US Open at USTA Billie Jean King National Tennis Center on September 10, 2016. Photo / Getty

How it works, exactly, is a mystery - although here are some lessons we've learned from Bill Cosby, Johnny Depp, Mel Gibson, Nate Parker and so many other celebrities who have ventured into infamy.

1. The number of transgressions matters

A single misdeed can be explained away, especially when the person responsible has built up years of good will.

Advertisement
Advertise with NZME.

Amber Heard accused Johnny Depp of physical abuse, but his previous partners haven't reported the same treatment, so some fans have rationalized that she made it all up.

Despite troubling photos of her bruised face, Depp doesn't seem to have lost any jobs.

Actors Amber Heard and Johnny Depp attend The Art of Elysium 2016 HEAVEN Gala presented by Vivienne Westwood. Photo / Getty
Actors Amber Heard and Johnny Depp attend The Art of Elysium 2016 HEAVEN Gala presented by Vivienne Westwood. Photo / Getty

Compare that to Cosby. It was no secret that Cosby had been accused of sexual assault in the past, but who wanted to believe that Dr. Huxtable was a predator? So the news media and the public chalked up one or two accusers to aberrations.

Bill Cosby as Dr. Heathcliff 'Cliff' Huxtable. Photo / Getty
Bill Cosby as Dr. Heathcliff 'Cliff' Huxtable. Photo / Getty

But when 60 women stepped forward with strikingly similar stories, it became much harder to ignore. Regardless of what happens with Cosby's legal woes, his career is over.

Discover more

Entertainment

Mel Gibson celebrates 10 years being sober

18 Oct 03:00 AM
Entertainment

Bill Bailey larks around New Zealand

19 Oct 08:00 PM
Entertainment

Thieves stayed in Kim K's apartment for an hour

18 Oct 02:00 AM
World

'Guns don't kill people, toddlers do'

18 Oct 04:00 PM

2. The justice system doesn't dictate public sentiment

Long before he was famous, Nate Parker was tried for rape in 1999 and found not guilty.

But that wasn't enough to stop the backlash when allegations against him resurfaced earlier this year, casting a major cloud over the opening of his Birth of a Nation.

Actor Nate Parker attends the premiere of The Birth of a Nation at ArcLight Cinemas Cinerama Dome on September 21, 2016 in Hollywood, California. Photo / Getty
Actor Nate Parker attends the premiere of The Birth of a Nation at ArcLight Cinemas Cinerama Dome on September 21, 2016 in Hollywood, California. Photo / Getty

Until then, he had seemed poised to conquer Hollywood as the latest actor-turned-auteur. Now the prospects for his film, and his future as a filmmaker, are looking less rosy.

It turns out that circumstances matter. Parker was an athlete at Penn State at the time he avoided charges - the very place where Jerry Sandusky abused kids with impunity for so many years - which placed the old allegations against him into a troubling narrative.

Then there was the bombshell that his accuser committed suicide in 2012. In the end, Birth of a Nation bombed at the box office. Now the once-surefire Oscar nominee isn't looking like such a lock anymore.

Meanwhile, Roman Polanski was accused of raping a 13-year-old girl in 1977.

Advertisement
Advertise with NZME.
Director Roman Polanski leaves the 'La Venus A La Fourrure' premiere during The 66th Annual Cannes Film Festival at Theatre Lumiere on May 25, 2013 in Cannes, France. Photo / Getty
Director Roman Polanski leaves the 'La Venus A La Fourrure' premiere during The 66th Annual Cannes Film Festival at Theatre Lumiere on May 25, 2013 in Cannes, France. Photo / Getty

He pleaded guilty to a lesser charge in exchange for a lighter sentence. But when it seemed like the judge was going to renege on the plea deal, Polanski fled the country. He has been living in France for the most part since then.

Polanski has released nearly a dozen movies while in exile. His biggest hit was The Pianist, in 2002, a movie that also won him the best director Oscar.

He was also nominated for an Academy Award just a few years after the scandal, for Tess in 1981.

It's hard to square the public's reaction to Parker and Polanski -- in part because they were at different stages of their careers, and their scandals broke in very different eras.

It's also too soon to know whether or how Parker will weather his storm. But it's also worth noting that ...

3. The celebrity's public persona plays a role, but not necessarily in the way you'd think

Celebrities on high horses have a longer way to fall.

Advertisement
Advertise with NZME.

Parker had some lofty goals with his mission to bring the story of Nat Turner's 1831 slave uprising to the screen: He wanted his movie to prompt national conversations and heal century-old wounds. A noble and worthy goal for a young actor, no?

But once people learned of his past, his quest started to look a little grandiose.

It didn't help that his movie portrayed two rape scenes as a way to justify the motivations of the main character - a little tasteless for someone who had once been accused of the same crime.

US writer, actor and film director Woody Allen. Photo / Getty
US writer, actor and film director Woody Allen. Photo / Getty

Whereas Woody Allen - well, didn't people always think he was a little creepy? He can be tasteless and crass. Does that mean we hold him to a different standard? Possibly.

Whether or not you believe the claims of Mia Farrow's daughter Dylan, who says Allen sexually abused her when she was a child, he still emerged from the scandal of marrying Farrow's other daughter, Soon-Yi Previn, with his career intact.

Woody Allen and Soon-Yi Previn attend a premiere during the 68th annual Cannes Film Festival on May 15, 2015 in Cannes, France. Photo / Getty
Woody Allen and Soon-Yi Previn attend a premiere during the 68th annual Cannes Film Festival on May 15, 2015 in Cannes, France. Photo / Getty

As he told the Hollywood Reporter, "You can see I worked right through that, undiminished. Made films all through those years and at the same rate I was making them. I'm good that way. I am very disciplined and very monomaniacal and compartmentalized."

Advertisement
Advertise with NZME.

4. Time heals (most) wounds

If there was one person who seemed like he would never be forgiven, it was Mel Gibson, who offended just about everyone at one point or another.

First it was the gay community, with homophobic comments during an interview. Then there was his anti-Semitic tirade ("F***ing Jews. ... The Jews are responsible for all the wars in the world") after getting pulled over for drunken driving in 2006. (He also called a female officer by a vulgar, sexist nickname.)

Actor Mel Gibson attends a hearing in a Los Angeles County Courthouse to finalize financial issues between him and his former girlfriend Oksana Grigorieva. Photo / Getty
Actor Mel Gibson attends a hearing in a Los Angeles County Courthouse to finalize financial issues between him and his former girlfriend Oksana Grigorieva. Photo / Getty

Then in 2010, he was also caught on tape threatening his estranged wife and spewing racist gibberish. His talent agency dropped him - and so, it seemed, did most of Hollywood.

But what do you know: He's back after serving time in Hollywood's version of solitary confinement (i.e., taking a role in The Expendables 3). This year, he will unveil Hacksaw Ridge, his first directorial effort since Apocalypto premiered just after his DUI arrest, and it's getting major Oscar buzz.

Perhaps smartly, he stayed behind the camera, letting Andrew Garfield be the face of the military drama.

 Actress Winona Ryder attends the 13th Annual AARP's Movies For Grownups Awards Gala at Regent Beverly Wilshire Hotel on February 10, 2014. Photo / Getty
Actress Winona Ryder attends the 13th Annual AARP's Movies For Grownups Awards Gala at Regent Beverly Wilshire Hotel on February 10, 2014. Photo / Getty

It seems as though Winona Ryder - one of the few women on this list - is forging a similar path to redemption. She took time off after getting caught shoplifting but has slowly re-emerged with buzzy roles in films such as Black Swan and, this year, Netflix's summer hit Stranger Things.

Advertisement
Advertise with NZME.

5. The type of transgression matters

Clearly, some crimes are more serious than others.

Hugh Grant had a dalliance with a prostitute, but did that really hurt anyone? Arguably only his girlfriend at the time, Elizabeth Hurley. One cheeky interview on The Tonight Show was more or less enough to absolve him and salvage his career.

English actors Hugh Grant and Liz Hurley at the Los Angeles premiere of 'Nine Months', 11th July 1995. Photo / Getty
English actors Hugh Grant and Liz Hurley at the Los Angeles premiere of 'Nine Months', 11th July 1995. Photo / Getty

"I did a bad thing, and there you have it," he said, while the audience cheered and clapped. That was easy.

The same goes for Tom Cruise's wild-eyed antics and couch-jumping. It wasn't criminal behavior but it certainly startled people, forever saddling him with the label of loony cultist. Even so, it didn't slow his box office success.

Actor Tom Cruise attends the Canadian Fan Premiere of 'Mission: Impossible - Rogue Nation' at the Cineplex Scotiabank Theatre on July 27, 2015. Photo / Getty
Actor Tom Cruise attends the Canadian Fan Premiere of 'Mission: Impossible - Rogue Nation' at the Cineplex Scotiabank Theatre on July 27, 2015. Photo / Getty

It's obviously harder to forgive something like sexual assault - at least these days, as Parker's flailing, failed apology circuit shows us.

What does all this mean for Billy Bush?

Advertisement
Advertise with NZME.

In that leaked video clip, he came off as unctuous and pathetic, but he didn't break any laws. And the things he said in private with Donald Trump weren't all that shocking to anyone familiar with Bush's smug on-air personality.

Would anyone miss his obnoxious red carpet interviews if he disappeared? Maybe not, but people who refuse to fade from view are often rewarded. (Just look at Anthony Weiner.)

Rep. Anthony Weiner announces his resignation June 16, 2011 in the Brooklyn borough of New York City. Photo / Getty
Rep. Anthony Weiner announces his resignation June 16, 2011 in the Brooklyn borough of New York City. Photo / Getty

Bush may not be long for the Today show. But he's quite possibly one reality show away from being back in the good graces of an ever-forgiving public.

Save

    Share this article

Latest from Entertainment

Entertainment

‘I’ve been put up on the shelf’: Temuera Morrison laments Star Wars limbo

17 Jun 03:16 AM
Entertainment

Justin Bieber reveals 'broken' state, admits to anger issues

17 Jun 01:08 AM
Entertainment

Doctor to plead guilty in Matthew Perry drug case, faces 40 years

16 Jun 11:30 PM

Sponsored: Embrace the senses

sponsored
Advertisement
Advertise with NZME.

Latest from Entertainment

‘I’ve been put up on the shelf’: Temuera Morrison laments Star Wars limbo

‘I’ve been put up on the shelf’: Temuera Morrison laments Star Wars limbo

17 Jun 03:16 AM

The Kiwi actor has been part of the Star Wars universe for more than 20 years.

Justin Bieber reveals 'broken' state, admits to anger issues

Justin Bieber reveals 'broken' state, admits to anger issues

17 Jun 01:08 AM
Doctor to plead guilty in Matthew Perry drug case, faces 40 years

Doctor to plead guilty in Matthew Perry drug case, faces 40 years

16 Jun 11:30 PM
Why 'Prime Minister' is a must-watch for political enthusiasts

Why 'Prime Minister' is a must-watch for political enthusiasts

16 Jun 06:00 PM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP