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Home / Entertainment

How Netflix mass-pranked viewers over Easter

NZ Herald
2 Apr, 2018 08:30 PM2 mins to read

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Viewers were surprised to see Seth Rogen take over their streaming service over Easter Weekend.

Viewers were surprised to see Seth Rogen take over their streaming service over Easter Weekend.

Netflix has been busy buying up content for a while now, with big names like Shonda Rimes, Ryan Murphy, and comedians Dave Chapelle and Ricky Gervais, joining forces with the streaming service.

So it made some sort of sense that a bigwig like Seth Rogen would sign up too.

Many believed he had after Netflix announced it had "acquired" the film star in a six-minute video that screened as soon as subscribers logged into their accounts over Easter weekend.

A press release suggested that Rogen was "considering a live-action Shrek remake, starring Rogen as both the titular character, as well as that character's love interest Fiona."

On Twitter, Netflix posted a video of Rogen reading out his contract to inter into "a lifetime deal to transfer full ownership of his personal autonomy to Netflix, Inc".

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"Let's do this thing," Rogen declares as he signs it.

***EXCLUSIVE: NETFLIX ACQUIRES SETH ROGEN IN UNPRECEDENTED BUSINESS MOVE*** pic.twitter.com/0fgWHJhprh

— Netflix (@netflix) April 1, 2018

Many people celebrated the news on Twitter. Others thought it might be a bad thing.

netflix signed a contract with seth rogen and my serotonin levels are through the roof

— ๐šœ ๐š ๐šŽ ๐š ๐Ÿฆ‚ (@stefcarolinaa) April 2, 2018

But it was all an April Fool's Day gag in aid of an upcoming charity special Rogen is planning to screen on Netflix.

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Stop everything and turn your sound on for this announcement โ€ผ๏ธ pic.twitter.com/7wqsdAwo5J

— Netflix (@netflix) April 1, 2018

Rogen wasn't the only celebrity to prank fans on April 1, with Lindsay Lohan taking to Instagram to tell viewers she had been asked to give a commencement address at Harvard Law School.

"I'm really really honored, and I couldn't be happier. My work with Lawyer.com has finally paid off," she joked.

And in Dunedin, the local council joked it had named a street after visiting pop star Ed Sheeran.

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