This striking photo of Hilaria Baldwin cradling her 3-month-old son Eduardo has caused such a stir on social media it's even been repurposed by comedian Amy Schumer.
Baldwin, wife of actor Alec and mum of five, posted the photo to her Instagram two days ago, and was soon flooded with comments remarking on her figure.
"Oh my gosh, after five babies? Incredible," wrote one follower.
"If you were 100 pounds heavier would you post that pic the exact same way. Curious?" asked another.
Baldwin revealed the candid photo had been taken by her daughter Carmen, 7 - a detail that also drew comments from some of her followers.
"U look great! Thats undeniable! But just curious ... u have ur 7 year old take pics of u in ur bra and panties? Idk ... maybe its just me. But u do look great," wrote one fan.
"My only issue is that you shouldn't have a seven year old child take pictures of you in lingerie and post online," wrote another.
Comedian and Trainwreck star Amy Schumer – who gave birth to son Gene in May 2019 – then repurposed Baldwin's photo, claiming it as her own on her Instagram. Reposting the pic to her 10 million followers, Schumer wrote: "Gene and I wanted to wish everyone a happy holiday season. Enjoy it with whatever family members are talking to you this year."
Schumer's tongue-in-cheek move tickled several celebs, who added appreciative comments – but it left Baldwin more than a little confused.
"I literally had to have someone explain this joke to me ... still don't get it 100% ..." Baldwin wrote.
Baldwin is known for keeping her Instagram followers updated on her body throughout motherhood – back in September, she posted side-by-side pics of herself while heavily pregnant and the day after Eduardo's birth.
Last year Baldwin shocked her followers with the caption to one underwear selfie — explaining that she was not only pregnant, but was "likely" in the process of losing her child.
"I want to share with you that I am most likely experiencing a miscarriage," she wrote. "I always promised myself that if I were to get pregnant again, I would share the news with you guys pretty early, even if that means suffering a public loss."