Hamish Pinkham says a new documentary about his festival is "warts and all".
The Rhythm & Vines co-founder is featured in today's new documentary The Road to Rhythm, which charts the Gisborne New Year's festival's 15-year journey.
"It's certainly not a promo piece," says Pinkham. "It's a look back at some of the highs and lows, and it's a warts and all look at some of the trials and tribulations we've had creating the festival."
The Road to Rhythm Part One
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The Road to Rhythm Part Two
The Road to Rhythm Part Three
The Road to Rhythm Part Four
Released today, the doco charts the festival's origins from a student party for 400 to the summer festival destination it's become today.
But Pinkham admits it hasn't all been smooth sailing, detailing "personal toil ... financial ruin".
"It's a real and true look at running a business like Rhythm & Vines."