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Home / Entertainment

'Ghost Chips' inspired music video goes viral

Herald online
6 Nov, 2011 09:11 PMQuick Read

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A scene from The Cuzzies' music video for Ghost Chips. Photo / YouTube

A scene from The Cuzzies' music video for Ghost Chips. Photo / YouTube

A music video inspired by a hit anti drink-drive ad has gone viral.

Kiwi rap group The Cuzzies recorded the song Ghost Chips after seeing the now famous Legend ad, which features a young man's internal monologue about whether or not to stop his friend from driving drunk.

Since The Cuzzies - former C4 presenter Jermaine Leef and producer DLove - posted their video on YouTube on Friday, it's had more than 78,000 views.

It features Leef shooting a ghost with his "ghost gun," co-ordinated dance-offs against ghost dancers and other events inspired by the ad.

The original television ad, notorious for the line "you know I can't grab your ghost chips," has had more than a million views and had tens of thousands of likes on various Facebook pages.

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NZTA national media manager Andy Knackstedt said the ad had become a "phenomenon".

"It's been picked up and it's got a life of its own and it's fantastic, because really you're looking at the young 15- to 24-year-olds who are in that space and that's who we're trying to reach with this message."

Check out Ghost Chips:

- Herald online

Discover more

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'Ghost chips' for sale in online auction

02 Nov 06:47 AM
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'Ghost chips' ad to reach 1 million views

03 Nov 10:23 PM
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Ghost chip wristbands: Have you got yours? (+videos)

09 Jul 05:30 PM
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