Frosty the Snowman has always been a jolly happy soul. But for the purposes of a seasonal advertising campaign, he's suddenly built up a vast collection of pornography and begun spending evenings at underground strip clubs where he drinks heavily, admires women's breasts and, every so often, gets in a
Frosty the Smutty Snowman sparks outrage
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Frosty the Snowman collects porn and has developed a taste for prostitutes, according to a CBS Christmas promotion.
So it was not surprising to see them yesterday spark outrage of a variety widely seen when Janet Jackson briefly flashed a pierced nipple during the Superbowl half-time show.
"I've never been as appalled, outraged and saddened," was the verdict of John Tantillo, a commentator for the conservative
Fox News
network. "These trailers are not only morally bankrupt, they're the stupidest kind of marketing imaginable. The dirty-minded lunatics have definitely taken over the asylum this time."
Mr Tantillo branded the clips "desperate," "depraved," "disgusting," "amateurish," and claimed the television network was: "stealing people's memories of childhood and polluting the precious memories of children being formed at Christmas."
Broadcasting standards campaigners, who ensure that nudity and swearing are more or less verboten on US network television (though cable channels are a different matter) agreed.
The Culture and Media Institute, called the films "highly inappropriate." Bob Peters, president of Morality in Media, said the broadcaster should be reported to the Federal Trade Commission
"CBS is doing much the same thing that alcohol and tobacco companies have done in the past: using imagery in advertising that would naturally attract children in order to market an adult product... CBS ought to be ashamed of itself... using an animated Christmas season setting, complete with young children, to chat about strippers, whores, pornography, sadomasochism, sexual promiscuity, and more."
The fact that the trailers are only available online failed to dampen complaints."It's not going to be amusing when some fourth-grader Googling Frosty gets schooled on everything from porn to prostitutes," said
The Boston Globe
.
"That these web trailers are sanctioned by CBS is incomprehensible... it's tough to get attention. But turning beloved children's characters into oversexed jokesters isn't the answer."
CBS, perhaps wisely, declined to comment.
- THE INDEPENDENT
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