Horner and Base Hologram workers have been developing the exhibit's story line for a couple of months, with plans to have multiple traveling exhibits ready to launch by spring 2019. The company wants to place them in museums, science centers and other institutions where they might spur debate among scientists who don't share the theory that dinosaurs were colorful, feathered creatures.
"The controversy is okay because it makes people talk," said Base Hologram executive vice president Michael Swinney.
Live performances using holograms have gained attention in recent years, notably through concerts that feature likenesses of dead performers such as Michael Jackson and Tupac Shakur.
Until now, Base Hologram, a subsidiary of the live entertainment company Base Entertainment, has used the technology to put on concerts by late singers Roy Orbison and Marie Callas. As the field becomes more competitive, the company is seeking new areas to apply the technology, such as science, CEO Brian Becker said.
Horner previously worked with Microsoft to create his dinosaur holograms that can be used with virtual and augmented reality technologies.
He noted the technology used in the exhibit can be applied even more broadly, including by palaeontologists in their labs.
"What we do now is, when we want to envision something, we get an artist to paint it," Horner said. "Now, we're going to be able to create a 3-D immersive experience a lot better than a painting."
- AP