Perhaps most intriguing is the sudden arrival of a face with lips sewn shut on screen.
Abrams has a packed schedule, with production or direction roles in Star Wars: Episode VII, the next Star Trek film and a Cloverfield sequel. The video could presumably relate to any of these.
He is also due to release his first novel, S, in October.
As reported by the Los Angeles Times, the book's publishers (perhaps revealingly) said of the book: "At its core, we have a book of mysterious provenance. In the margins, another tale unfolds: hand-scribbled notes, questions, and confrontations between two readers.
"Between the pages, online, and in the real world, you'll find evidence of their interaction, ephemera that brings this tale vividly to life."
- The Independent