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Home / Entertainment

Filmmakers Judd Apatow and Brad Bird criticise Netflix over 'speed-watch' TV trial for time-poor viewers

Daily Telegraph UK
29 Oct, 2019 07:44 PM3 mins to read

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Judd Apatow at a Netflix event. Photo / Getty Images

Judd Apatow at a Netflix event. Photo / Getty Images

Fancy watching a two-hour film but only have 90 minutes to spare? Netflix has the answer.

The US streaming service is trialling a feature in which users can watch programmes or films at up to 1.5 times the normal speed.

It is being tested for mobile phones and tablets, favouring those who want to squeeze a show into their commute. Those who would like to binge-watch a box set but worry that they don't have enough hours in the day might find it a tempting proposition.

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Shows can also be slowed down to half the intended speed for anyone struggling to keep up with the dialogue, or who wish to watch a scene in slow-motion.

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Netflix said it was responding to customer demand. But the trial has provoked an angry backlash from Hollywood film-makers including Judd Apatow, Peter Ramsey, Peyton Reed and Brad Bird.

Dear @Netflix,

This is a terrible idea, and I and every director I know will fight against it.

Sincerely,

Peyton Reed https://t.co/iPq10ywKfz

— Peyton Reed (@MrPeytonReed) October 28, 2019

Whelp— another spectacularly bad idea, and another cut to the already bleeding-out cinema experience. Why support & finance filmmakers visions on one hand and then work to destroy the presentation of those films on the other??? https://t.co/T7QdYAQGHU

— Brad Bird (@BradBirdA113) October 28, 2019

Some Netflix subscribers said they approved of the idea, as the speeded-up function would allow them to skip the "boring" parts and the slower speed would help those who struggle with hearing.

The speeds - 0.5x, 0.75x, 1.25x or 1.5x - are being trialled on Android devices. Netflix said the service automatically corrects the pitch, meaning speeded-up dialogue does not result in squeaky voices.

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Responding to the backlash, Netflix's vice president of product, Keela Robison [CORR], acknowledged that the test "has generated a fair amount of feedback - both for and against".

She said: "We regularly test new features that could help improve Netflix. In the last month, we've started testing several additional player controls, including… the speed at which you watch on mobile.

"It's a feature that has long been available on DVD players - and has been frequently requested by our members. For example, people looking to rewatch their favourite scene or wanting to go slower because it's a foreign language title.

"We've been sensitive to creator concerns and haven't included bigger screens, in particular TVs, in this test. We've also automatically corrected the pitch in the audio at faster and slower speeds.

"In addition, members must choose to vary the speed each time they watch something new - versus Netflix maintaining their settings based on their last choice.

"We have no plans to roll any of these tests out in the short term. And whether we introduce these features for everyone at some point will depend on the feedback we receive."

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