Much hilarity was caused back in 2012 when a PR stunt for Susan Boyle's new album backfired, when 'Susan's album party' was promoted on Twitter with the hashtag '#susanalbumparty'.
And Ed Sheeran has amusingly relaunched the dirty-sounding social media hashtag, joking to pal James Blunt that they should host '#analbumparty'together according to Daily Mail.
The 26-year-old singer then started trending on Twitter on Wednesday after a prank by Radio One DJ Greg James went viral.
Ed kicked things off by tweeting earlier this month: '@JamesBlunt lets celebrate our albums coming out this month with an album party ! #analbumparty'.
lets celebrate our albums coming out this month with an album party ! #analbumparty
But it was Greg's tweet which really caused a social media stir when he joked on Wednesday morning: 'In honour of #Susanalbumparty, we're having an impromptu #Sheeranalbumparty. Gonna listen to some of Ed's album #LOLathon'.
Oh God, the Sheeran Album Party hashtag. Who came up with that? Sheer Anal Bum Party? STOP IT NOW GET A NEW HASHTAG OH GOD
The hashtag soon took on a life of its own, with countless fans jumping on the bandwagon as they revelled over how dirty it sounded.
One fan posted: 'Seeing #sheeranalbumparty trending is making me smile. I know it's Sheeran Album Party but I can't help seeing Sheer Anal Bum Party. LOL'.
In 2012 a PR stunt for Susan Boyle's new album backfired, when 'Susan's album party' was '#susanalbumparty'. Photo / Getty
'Oh God, the Sheeran Album Party hashtag. Who came up with that? Sheer Anal Bum Party? STOP IT NOW GET A NEW HASHTAG OH GOD', another tweeted.
