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Home / Entertainment

Fans criticise Will Smith for AI-generated crowd in tour video

By Imogene Bedford
Journalist·NZ Herald·
24 Aug, 2025 07:44 AM2 mins to read

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NZ Herald Morning News Update | Muriwai dune collapse. Protests in Tel Aviv over famine in Gaza. Alert over man propositioning teens in Christchurch. Video / NZ Herald

Will Smith is being accused of falsifying the crowds at his comeback tour after releasing a promotional video that is partially AI-generated.

According to the US Sun, Smith used several AI clips to advertise his continuing Based on a True Story Summer Tour, the first solo tour of his career.

The former Fresh Prince of Bel-Air posted the video to his Instagram with the caption “my favourite part of tour is seeing you all up close”.

In the clip, the crowd can be seen responding emotionally to the singer’s performances, with one even raising a banner that claims Smith helped him “survive cancer”.

But fans noticed some of the faces in the crowd seemed to melt into each other, suggesting the adoring fans are just a computer render.

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Comments on social media have been quick to criticise Smith for the clip, one writing that he was “tragic” and “used to be cool”.

Another said the reel was “equal parts embarrassing as it is hilarious”.

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A post shared by Will Smith (@willsmith)

The Men in Black actor has been embroiled in various controversies in the last few years, his relationship with estranged wife Jada Pinkett-Smith at the centre of many of them.

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At the 2022 Oscars, he slapped comic Chris Rock for joking about Pinkett-Smith’s baldness, famously declaring “keep my wife’s name out of your mouth” - despite the pair’s apparent separation.

In March, Smith and Spanish singer India Martínez shared a kiss onstage while promoting their new single, raising further questions about the status of his marriage.

He will continue to tour his new album until September, with international dates across Europe and the United Kingdom.

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