Duncan Greive: TVNZ could do better

Does TVNZ really want to get in the ring with Netflix? Photos / Netflix, Supplied

Last week Andrew Shaw, TVNZ's veteran deputy director of content, made headlines for describing the phenomenally popular streaming service Netflix as a fad, a pet kept more out of habit than love. He went on to say that it might originate 12 great shows a year of what he estimates as 500 created worldwide.

Then, a week later, Filthy Rich returned to TVNZ2.

The juxtaposition was jarring, making a position already difficult to sustain entirely untenable. Because although Shaw is right to point out that Netflix's originals are far from all hits - it's completed a rash of cancellations over the past month - none come close to the risible standard of Filthy Rich.

The show has been universally panned by critics, myself included, to the point where its co-creator, Gavin Strawhan, lashed out at the sentiment in a recent interview:

"A small group of w***ers think they should dictate to the rest of the country what the rest of the country's tastes are. And they feel really arrogant about it, and they don't acknowledge what people actually like, because they want some dark, moody Norwegian thriller."

The implication is that there's an urban elite who crave bold, modern television that would be ignored by the masses. It's a rhetorically attractive idea, similar to Trump's disdain for the liberal media in favour of what he would claim are "real" Americans. Unfortunately for Strawhan, it's not only critics who dislike the show.

On Tuesday it debuted with an audience of just over 102,000 viewers in the 25-54 bracket, approximately half as many as had watched its first episode in 2016. It was well-beaten by schlocky US cop show NCIS on Three, an ignominious fate for a drama that cost New Zealand taxpayers more than $500,000 an episode.

By any standards it's a shockingly small viewership, and will ensure it is near-certain to be cancelled by the network.

The cast of Filthy Rich. Photo / Supplied

The bigger question is why it received a second season in the first place, having suffered precipitous ratings declines last year too. Filthy Rich is a soapy drama, harking back to the flash of early '00s, about the chaos after a businessman kills himself, leaving his heirs to fight over his assets. In style and writing it seems like a ghost of television past, somehow arriving in our lounges in 2017.

Watching it, I thought about Shaw's dismissal of Netflix, and was struck by what he could learn from the organisation if he simply paused to assess its successes and what has driven them.

Netflix's early original hits were House of Cards and Orange is the New Black, both landmarks for different reasons. House of Cards was created by Beau Willimon, an acclaimed playwright making his first show, based on a cult BBC miniseries with direction from Oscar nominee David Fincher. Orange is the New Black was an adaptation of a novel with a largely female cast and a female showrunner making her second TV show.

Cast of Orange Is The New Black. Photo / Supplied

Neither could have made those shows at a network; each has become a massively acclaimed and agenda-setting production. The maddening thing is, those opportunities also exist for TVNZ.

Although our locally-originated television drama languishes for the most part, our film has done terrifically well these past few years, led by Taika Waititi but with a solid cohort in his wake. Those directors could easily come across to television, given the right freedom and project. Indeed, the signature New Zealand TV show of the '10s was film-maker Jane Campion's Top of the Lake for the BBC.

Likewise, unleashing young talent from theatre or web series is arguably easier for TVNZ than any other network - largely because of work it's already doing. The competition New Blood, which wrapped recently, showcased the level of emerging talent begging to be given a more substantial project. New Zealand's theatre scene is bulging with talents crying out for a shot up.

Yet instead, TVNZ sticks to creators less tried and true than tried and failed. Not un-coincidentally, that's also the case for some of the commissioners making those calls.

Both sets appear to be coasting through a turbulent era, insulated at the state broadcaster from the turbulence hitting other organisations.

Yet after the avowed failure of Filthy Rich, perhaps it's time Shaw and his executive colleagues stopped waiting for Netflix to disappear, and instead tried to take lessons from the brave and popular insurgent. We don't lack for the ability, it seems, so much as we lack for the will.