Domino’s NZ to shift to ‘everyday value’ pricing as menu changes

Domino's NZ has confirmed prices will be changing as the international brand undergoes a "strategic reset". Photo / Getty Images

Domino’s has announced changes to its discount pricing as the brand undergoes a “strategic reset”.

9News reported the fast-food company will be getting rid of its discounts as it undergoes a significant business restructure.

A Domino’s New Zealand spokesperson told the NZ Herald the pizza franchise is shifting to “an ‘everyday value’ approach” as part of the restructure plan.

They confirmed this means “moving away from complex discounting and voucher promotions” but said further details would have to wait until the brand confirms how it will roll the changes out locally.

“Our commitment remains the same – great quality pizza, delivered fast, at a price that represents real value for Kiwis.”

In a media release, executive chairman Jack Cowin said Domino’s customers can also expect to see changes to the chain’s menu.

“A structured menu reduction programme is now under way, aimed at improving product quality scores, as measured by customers, and simplifying store operations.”

The news follows the brand’s first loss in 20 years – one that hasn’t been felt locally, with Domino’s making record profits here.

Stores in France and Japan are reportedly lagging, contributing to a A$3.7 million ($4.1m) loss in the year to the end of June 2025.