"Kim will be using the show to attempt to rehab her image.
"Kim has been telling her inner circle that she has worked very hard to get where she has, and she isn't going to let her marriage and subsequent decision to divorce Kris Humphries to ruin that."
The insider claims Kardashian 'guilted' Humphries into appearing on her reality shows by using her ex-boyfriend in a ploy to make the athlete comply.
"Kris is a relatively private person and he just didn't want to be on camera and part of a reality show," the source told the website.
"In the beginning of the relationship, Kim implored Kris to just appear on camera briefly. Kim played the Reggie Bush card.
"Reggie loathed the cameras and the reality show, and it was a big source of strain for them while they were dating.
"Reggie only appeared on Keeping up With The Kardashians a handful of times. Kim was always pestering Reggie to be on the show but he always held his ground. Kim guilted Kris into initially appearing on the show."
The season opener of the show was watched by 3.2 million people, a six per cent rise on last year's viewer numbers, according to online reports.
- AAP