Heineken has come under fire for a recent commercial with the slogan "sometimes lighter is better" that many, including Chance the Rapper, are calling "terribly racist".
Chance, 24, tweeted a clip of the commercial, which features a bartender sliding a bottle of Heineken's light beer to a woman looking down sadly at a glass of wine according to DailyMail.
The bottle passes a black man sitting at the bar, a black guitar player, and a black model before landing on the woman's table.
"Sometimes lighter is better," the slogan reads as the commercial ends with the woman laughing with two white men.
Chance took to Twitter to call out the Heineken ad on Sunday, bringing it to the attention of many of his fans.
I think some companies are purposely putting out noticably racist ads so they can get more views. And that shit racist/bogus so I guess I shouldn’t help by posting about it. But 😂 I gotta just say tho. The “sometimes lighter is better” Hienekin commercial is terribly racist omg
— Chance The Rapper (@chancetherapper) March 26, 2018
"I think companies are purposely putting out noticeably racist ads so they can get more views," he tweeted on Sunday.
"And that s**t racist/bogus so I guess I shouldn't help by posting about it. But I just gotta say tho. The 'sometimes lighter is better' Heineken commercial is terribly racist omg."
Chance told his followers that he wasn't telling them to boycott or "go off" on Heineken.
"I'm just noticing how often it happens and I think they baiting consumers and tweeters and freelancers and s**t," he wrote.
"Like I didn't wanna tweet about it so bad but its like how can u not."
Chance's original tweet about the ad received nearly 10,000 likes, although some claimed the rapper was "reaching" with his take.
Im not saying boucott them or go off im just noticing how often it happens and I think they baiting consumers and tweeters and freelancers and shit. Like I didnt wanna tweet about it so bad 😂😂 but its like how can u not
— Chance The Rapper (@chancetherapper) March 26, 2018
"Naw, the focus is on the wine, not the people, my take on it," one user wrote.
"Just saw that joint and personally I feel your reaching here chance. It's a light beer Dawg. U know they're always saying light beer isn't as good as regular beer," another added.
But many followers thanked Chance for shining light on the ad and some claimed they would never drink the beer again.
"Wow...the beer oh so blatantly slides past the POC. Looks like I'm not drinking that trash anymore," one woman wrote.
"I can see your point Chance. It's the subtle and subliminal messages that do the most harm," another added. "This may be intentional, then again maybe not. Only the marketing team knows the true intent."
"What in the hell? You're absolutely right. That was terrible," one fan wrote. "Watching the bottle pass all the black folks, into the arms of a white girl was painful."
It appears the ad has since been removed from HeinekenUSA's YouTube page.
Bjorn Trowery, a spokesman for the company, told DailyMail.com that Heineken "missed the mark" with the commercial.
"For decades, Heineken has developed diverse marketing that shows there's more that unites us than divides us," Trowery said.
"While we feel the ad is referencing our Heineken Light beer - we missed the mark, are taking the feedback to heart and will use this to influence future campaigns."