But science struggles on every front to get whatever message it has out there, which may explain why this anthology of almost 30 essays by some sassy Australian writers is only the first such collection. Yet here is wit aplenty and clear communication.
Richard Hughes hyperventilates about Deepak Chopra's quasi-mystical psychobabble when it intrudes into his world of maths and physics ("Holy meaningless blather, Batman!" he explodes after quoting some Chopra nonsense) and there is a tidy little piece explaining why stars twinkle. (They don't.)
Germaine Greer has a sharp and gently poetic piece on Australia's east coast floods ("Why were we so surprised?"); Tim Flannery comes over cosmic about carbon, our atmosphere and "Gaia's housekeeping"; and there are insightful articles on sound, string theory (for Big Bang Theory viewers) and lousy science (Christine Kenneally on head lice).
Cleverly, at the end of each essay - some are no more than a couple of pages - there are teaser links to other articles. However, they are amusing: The pointer after the twinkling stars is to "twinkle in father's eye" and leads you to Deborah Smith's article about saving the black rhino from extinction through artificial insemination, and also "stars" which takes you not to astronomy but the Rolling Stones and an essay on how music (specifically being in a band) helps evolutionary biology (you get to meet more girls and sleep with them).
As Robyn Williams observes here in an essay under the title "Science without a capital S: Battling Grumpy Uncles, Media Tarts and Jurassic Marxists", "science is one of the few human constructs designed to test its own veracity continuously. There is no point in time in which we all nod, wise men with beards, women with six-figure IQs, and say, 'that's settled ... next!' All aspects of scientific enquiry are always under review."
True, but so annoying in a world which requires certainties.
The crux of Williams' essay is the counter-science folk (climate change deniers in his case) who demand equal time but immediately avoid "science" in favour of democracy and "discussion".
Scientists, it seems, can't win. But in this collection they do. Not unequivocally (some are a little dogged), but here is mostly pointed, humorous, informative and clear writing about that media orphan called "science".
Graham Reid is an Auckland writer.