For Kenny and co there was much on the line. "We're very much a DIY band.
We're business-savvy guys, everything is done in-house and we pay for everything, from our own touring to our own video clips. So it's a very deliberate decision when it comes to being a band. If you want something out of it, then you have got to put in the work."
Musically, the band's regrowth reveals itself in a more expansive and dramatic sound, with uplifting and soaring choruses, designed to fill stadiums. It's stark in contrast to the their earlier alt-rock leanings.
And although it's a move that has polarised fans, Kenny says there are no regrets.
"Some people really adore it and some people are just questioning it, which is something we're getting really excited about to be honest. I love the idea of having a bit of risk. We've got some new fans coming through already and the record has only been out a few weeks."
Birds of Tokyo's new album, March Fires, is out now.