The video appears to have been shot on a mobile phone, lacking the professional production of most videos. At one point the star picks up the camera and points it at herself, mimicking the popular 'selfie' style of photography.
During the course of the video the singer appears to drink alcohol from typical American party 'red cups' while the lyrics of the song repeat "I know I'm thinkin' bout that alcohol".
Activities depicted in the video appear to be a reference to US "sorority" culture at the American universities.
Beyoncé's latest album has sold more than five million copies worldwide.