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Home / Entertainment

Alex Casey: Paul Henry's embrace of social media not there yet

Alex Casey
By Alex Casey
Staff writer for New Zealand pop culture-obsessed website The Spinoff and columnist for the NZ Herald.·Herald online·
6 Apr, 2015 06:00 PM2 mins to read

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New Zealand Prime Minister John Key takes a selfie after appearing on MediaWorks new morning show Paul Henry. Photo / Getty Images
New Zealand Prime Minister John Key takes a selfie after appearing on MediaWorks new morning show Paul Henry. Photo / Getty Images

New Zealand Prime Minister John Key takes a selfie after appearing on MediaWorks new morning show Paul Henry. Photo / Getty Images

Alex Casey
Opinion by Alex Casey
Staff writer for New Zealand pop culture-obsessed website The Spinoff and columnist for the NZ Herald.
Learn more
The Spinoff's Alex Casey logged on to follow Paul Henry's new venture via social media - and found the result underwhelming.

Trying to juggle online streaming and tweeting as a television viewer is often a tough balancing act. Check Twitter. Watch the show. Read tweets. Miss something good. Go back to watch it. Tweet about it. Someone else has tweeted it. Too late. At 6am when I tuned in to Paul Henry - this wasn't an immediate problem.

The online stream ticked along smoothly, by comparison to the fuzzy interview mics, no-show talkback callers and intrusive Brooke Fraser bowel questions. There did seem to be a small air of confusion about the official hashtag. I was forced to keep three tabs open: #paulhenry #paulhenryeverywhere #paulhenryshow, all filtering in new tweets in 5 minute intervals (this isn't quite X Factor NZ, yet).

Read more:
• Review: Paul Henry creepy but entertaining
• Review: Paul Henry on the radio

Paul and the studio gang would check in sporadically (every 45 minutes or so, aka 400 years in social media time) with Perlina Lau in the 'Social Media Bunker'. I was expecting them to pull up tweets from the hashtag and respond to Facebook comments, instead we got some odd pre-planned segments. Which, for a first episode, is completely understandable. There was one sliver of Twitter's opinion on the Easter surcharge, but the main topics were a parody video about gluten and a chat about how Prince Harry doesn't like selfies. "I'm not sure I care about this," Paul smirked.

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Social media presenter Perlina Lau on MediaWorks new morning show Paul Henry. Photo / Getty Images
Social media presenter Perlina Lau on MediaWorks new morning show Paul Henry. Photo / Getty Images

Paul Henry's online platform has infinite potential for a daily social media frenzy - once it embraces that Twitter can be the new talkback. With the talented and extremely savvy Perlina at the helm, the show will soar once we see a more comfortable integration of tweets and Facebook comments running throughout, rather than buried deep in a literal and metaphorical bunker.

At this stage, a creepy selfie of John Key backstage doesn't quite cut it.

- nzherald.co.nz

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