This week I saw two films that have been caught up in their own internet frenzies, and that exercised the art of restraint in very different ways. The first was Grimsby, the latest entry to Sacha Baron Cohen's canon of gross-out character comedy. The second was 10 Cloverfield Lane, spiritual
Alex Casey: Grim by name and nature

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A scene from Grimsby.

10 Cloverfield Lane goes above and beyond with the art of the tease, blending subtle hints with blatant twists that smack you across the face. It is exhilarating, unpredictable, and most certainly doesn't disappoint when the long overdue reveal occurs.
How much do we trust Michelle's captive? What are those ominous noises outside? Like Room, the suffocating location does plenty to toy with your bearings. In Cloverfield, we are shown glimmers of story through a (literal) keyhole, whereas Grimsby shows you how the whole sausage is made - and then puts that sausage somewhere terrible and forces you to endure the whole thing.
Sacha Baron Cohen certainly knows how to go all in with his vision for chaos. Unfortunately too often he crosses the line between outrageous and desperately offensive.
Grimsby claws humour out of every human crevice at its disposal but 10 Cloverfield Lane manages to find humour in even the most fraught situations. Held captive by a strange man in his underground lair, there were still opportunities for slivers of light to shine through the oppressive darkness.
In one scene, John Goodman, ever toeing the moral line between villain and saviour, puts on the jukebox and does a Dad dance. It is deeply unnerving and audiences aren't sure whether to laugh with him or hide behind their hands.

Both films achieved what they set out to. Grimsby is happy to wallow around in the gross, the absurd and the impossible. Through the stream of sludge, Baron Cohen's lead character has a heart of gold and you get a small peek at brotherly love through what is essentially a long line of bum jokes.
10 Cloverfield Lane opts for the slow burn before exploding in the last 20 minutes. Both films feature awe-inspiring reveals - you just have to see them to find out what exactly they are.
Grimsby
Rated R16, showing now
10 Cloverfield Lane
Rated M, showing now