In terms of potential hits, aside from solid first single Applause (which, unusually, arrives at the end of the album), MANiCURE feels likely to be the next party anthem with the aforementioned rock slant. It's actually a pleasure to hear her occasionally belting out the vocals with some guts. Do What U Want has a similarly earcatching quality, with its 80s R and B croon, and lays out a lyrical message that's ripe for dissection.
The repeated refrain "do what you want with my body", is offset by the context of her defiance at the world of celebrity, voyeurism, and gossip: "write what you want, say what you want about me ... you can't have my heart, and you won't use my mind ... you can't stop my voice 'cos you don't own my life". Gypsy, which appears second-to-last, also seems like a strong candidate for fan favourite, with its rousing chorus, "I don't wanna be alone forever, but I can be tonight" and its celebration of worldwide friends.
So she's still ruminating on the ups and downs of fame, self-confidence, self-perception, sex, fashion and even love, but whether she's melding the worlds of art and pop is hard to say - it really depends on your definitions and, musically speaking, the dance floor-fuelled beats rarely move beyond standard expectations.
As she says on the title track, "my artpop could mean anything", and there are so many layers of pop culture reference and social commentary to analyse on tracks like Donatella, Fashion!, and Mary Jane Holland, it's hard to know whether she's being too clever for her own good.
But despite the frequent difficulty in initially hearing anything beyond an explosion of pop fragments, there's plenty here for fans to sink their teeth into.
Stars: 3.5/5
Verdict: Explosion of ideas can make it hard to hear the art or pop.
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- TimeOut